Masters degrees: the key to a higher salary and better future earning potential?

In today’s highly competitive job market, it’s important to invest your time, money and efforts in areas that will best enable you to fulfil your career ambitions. For many grads, the prospect of not seeing a return on their mounting student loans is a real concern.

If a Masters degree is one of the investments you’re considering, it’s worth taking some time to identify how it might act as a stepping stone to your professional development, future job opportunities, personal fulfilment and earning potential.

Does a postgraduate degree lead to a better salary?

While various factors can affect your lifetime earning potential, education – specifically higher education – is one of the key differentiators. As a general rule, the higher your level of learning, the higher you can expect to rise on the pay scale.

Findings from the U.S. Bureau of Labor Statistics (BLS) indicates that the difference in earnings between a Bachelors degree or undergraduate degree and a Masters degree is approximately 15% for those in full time work. Furthermore, those with a Masters can expect to earn upwards of 100% more than individuals without a high school diploma.

What Masters degree leads to the highest paying job?

If future earning potential is a key factor in deciding which subject, discipline or career is right for you, then identifying the average salary for each can provide useful information. You should also take into account the type of Masters you want to pursue. For example, a Master of Science qualification may lead to a higher salary than a Master of Arts.

Here are the top 10 highest paying master’s degrees in the UK – based on the median salary earnings of graduates five years after the end of their programme:

  1. Master of Business Administration (MBA) – average salary £70,400. Careers in the business, management and leadership space are wide-ranging and span all industries.
  2. Economicsaverage salary £51,100. Graduates often work in stock brokerage, investment banking, asset management, corporate finance and as economists.
  3. Medicine and dentistry – average salary £47,100. Careers extend throughout the healthcare sector, with roles such as physician associates, nurse practitioners, nurse anaesthetists and physician assistants.
  4. Engineering – average salary £44,500. Engineers can work across different sectors such as electrical engineering, manufacturing, aerospace, defence, and many others, either in specialist roles or engineering management.
  5. Computing – average salary £44,500. Careers include computer systems and software engineering, artificial intelligence, information systems, programming and IT project management.
  6. Mathematical sciences – average salary £43,400. You could apply your mathematical knowledge and skills to fields such as financial trading, insurance, statistics and big data.
  7. Pharmacology, toxicology and pharmacy – average salary £43,400. Job sectors include drug design and development, public health and clinical practice.
  8. Business and management – average salary £39,100. These programmes are often popular with college graduates pursuing positions such as marketing manager, entrepreneur, business development manager and project manager.
  9. Politics – average salary £38,700. Graduates may choose to work in local or national government, human resources, journalism, marketing, policy analysis and development, or other related fields.
  10. Architecture, building and planning – average salary £37,600. Many students go on to pursue professional accreditation – for example by the Royal Institute of British Architects (RIBA) or the Royal Institute of Chartered Surveyors (RICS).

Your starting salary will vary according to job role, industry, and professional work experience and background. However, with additional years of experience and responsibility, you can progress to top salaries and increased lifetime earnings.

What is the most common Masters degree?

Selecting a subject area or skill set in high demand is another way to increase your employability and job prospects.

According to FindAMasters analysis of Higher Education Statistics Agency (HESA) data, the top 10 most popular Masters degree programmes and subjects in the UK are:

  1. nursing, healthcare, and other subjects allied to medicine
  2. education and teaching
  3. business and management
  4. social sciences
  5. law
  6. psychology
  7. computer science and information technology
  8. creative arts and design
  9. medicine and dentistry
  10. architecture, building and planning.

In this job market, many of the most popular degrees with grads are also among the highest paying.

What are some other benefits of studying a Masters degree?

There are many reasons you might choose to study a postgraduate degree. As well as helping you meet current job requirements, it can also help boost your employability more generally while broadening your career options, allowing you to switch roles or industries, follow a specific interest or develop a new skill set. Many opt for postgraduate study in a bid to increase annual salary and future earning potential.

Plus, by studying an online Masters, you can gain other benefits.

  • Cost-savings – tuition fees may be slightly lower than in-person programmes, and you’ll save money on costs associated with accommodation and commuting.
  • Option to learn at your own pace – many universities, business schools and training providers enable asynchronous learning via their online platforms, meaning you can study and complete modules and assignments/coursework when it suits you.
  • Flexible start dates – unlike campus-based programmes – which usually have one or two fixed start dates throughout the year – online Masters programmes often offer multiple start dates for enrolling, allowing you to begin your studies at a convenient time. Plus, full-time, part-time and fully flexible options allow you to balance your studies with existing commitments.
  • Accessibility – many people cannot attend in-person learning environments for any number of reasons. Distance learning removes this barrier – and also means you end up in a far richer, more diverse, international cohort
  • Greater choice – learning online means geographical restrictions and limitations don’t apply, giving you more freedom to search for institutions that offer the best fit anywhere in the world.

What online Masters degrees are available at the University of York?

You’ll have the opportunity to choose from a range of popular, in-demand subject disciplines and specialisms.

Business and management 

Computer science 

Master of Public Administration

Master of Business Administration

The University of York is a member of the elite Russell Group, a marker of the quality of our research and teaching – which feeds into your learning. We’re also passionate about delivering the best possible learning environment and programme content, and proud to rank joint 17th overall in the Complete University Guide 2024.

Are you ready to take the next step on your career path by gaining an advanced degree? Browse our available online Masters programmes now and come and join us at the University of York.

How much does an MBA increase your salary?

In today’s competitive job market, professionals often seek advanced education to gain a competitive edge and boost their earning potential. Among the various academic pathways on offer, pursuing a Master of Business Administration (MBA) is frequently seen as a strategic move towards achieving higher career goals.

Here, we’ll explore the average salary increase for MBA graduates, whether an MBA provides a good return on investment, and industry-specific trends.

The MBA advantage

Business schools, universities, and higher education institutions worldwide offer MBA programmes that cater to a diverse range of students – from those with substantial work experience to recent Bachelors degree graduates.

Employers recognise that MBA students possess a unique and invaluable skill set that combines business acumen, leadership capabilities and strategic thinking. Before enrolling, it’s worth asking how much the advanced degree will translate into a tangible salary increase.

Post MBA-salary and the average salary increase

One of the key metrics used to measure the success of an MBA programme is the average salary increase experienced by its graduates. According to a survey carried out by the Graduate Management Admission Council (GMAC), the organisation responsible for the GMAT (Graduate Management Admission Test), MBA graduates witness a significant bump in their salaries post-graduation. 

In the UK, Glassdoor notes that the average MBA salary is around £47,000, though it can range from a base salary of £35,000 right up to £61,000.

The post-MBA starting salary is a crucial indicator of the programme’s impact on earning potential. This figure often reflects not only the investment in education, but also the enhanced value employers place on MBA holders. 

The exact annual salary increase an individual can expect depends on their pre-MBA work experience and their chosen industry.

The higher education return on investment 

When deciding whether to commit to an MBA, the cost of the programme should be weighed against the potential financial rewards. The return on investment (ROI) is a key factor in this decision-making process. 

ROI in the context of an MBA programme refers to the financial gain achieved through higher salaries and better job opportunities upon completion, compared to the initial investment in tuition and other associated costs that come with further study.

While the cost of MBA programmes vary between institutions, the programme delivery can also impact how much it costs to study. On-campus programmes will likely be more expensive than distance learning programmes due to the costs associated with commuting. Degrees taught part-time may take longer and be more of a long-term time commitment, but the reduced schedule compared to full-time MBA study enables working and earning an income at the same time. 

Industries with the highest earning potential post-MBA

The job market is dynamic, and MBA holders can leverage their versatile skill sets to explore diverse career paths. The demand for professionals with a Masters degree in business administration cuts across industries because corporate recruiters value the academic and transferable skills that MBA grads can bring to the table.

Lucrative job opportunities and higher salaries for individuals with an MBA can be found across a variety of sectors. Some industries where they may be available include:

  • Consulting – consulting salaries keep rising, and these roles are very much in-demand. 
  • Finance – finance managers and investment bankers are two of the possible high-paying roles MBA graduates could aim for within financial services.
  • Technology one of the fastest growing sectors which shows no sign of slowing down, this is a future-proof industry where those at the forefront of innovation can be financially rewarded.
  • Energy – individuals with an understanding of how politics, money, and the environment interact, and those with specialised knowledge in sustainability, are in high-demand.
  • Consumer packaged goods this industry has seen consistent growth and resilience against economic hardship, making it a buoyant sector to progress in.

Specialised MBA programmes

In addition to traditional executive MBA programmes, there  are also specialised courses that are tailored to career goals in specific sectors.

There is a wide range of specialist MBA courses and the course content may vary by institution, so if you have a certain career path in mind, it’s important to look for the programme most suited to your needs.

Entrepreneurship and start-up success

The MBA advantage extends beyond climbing the corporate ladder. Many entrepreneurs and start-up founders hold MBA degrees, utilising their business acumen to navigate the complex landscape of launching and managing a successful business.

An MBA degree can give you a full view of what it takes to run a business, covering essentials  such as business strategy, finance, human resources and marketing. This knowledge can help business founders, who often have to wear many hats during the early days of establishing a new company. And, along with the entrepreneurial spirit instilled during an MBA programme, it can be used throughout the life cycle of a startup to improve its chances of success.

Increase your earning potential with an MBA

Pursuing an MBA can lead to a substantial increase in salary for graduates. The post-MBA salary increase, return on investment, and industry trends showcase the tangible benefits of investing in a Masters degree in business administration. 

As the job market continues to evolve, an MBA remains a valuable asset for working professionals and recent graduates. Whether you aspire to progress in your current industry, switch to a new industry or start your own business, the comprehensive skill set acquired through an MBA programme can open doors to high salaries and fulfilling career opportunities.

The University of York offers two online MBAs which will equip you for roles with a higher average starting salary – the Master of Business Administration (MBA) which will prime you for success in the private sector, and the MBA Public Sector Management for those with leadership ambitions at nonprofits. These part-time MBAs allow you to study flexibly, fitting your degree around current commitments. Taught entirely online, you will connect with peers across the world and grow your global network as you study.

Understanding the link between Masters degrees and earning potential in the UK

In the contemporary job market, a Masters degree is not just a symbol of academic achievement – it’s a strategic tool that can significantly enhance your career prospects. In certain sectors, the distinction between a Bachelors degree and a Masters degree can have a profound impact on career and salary potential.

The value of a Masters degree in the job market

Enrolling in a Masters degree such as  a Master of Science (MSc), Master of Business Administration (MBA), or a specialised degree like a Master of Public Administration (MPA) means delving deeper into subject matter compared to an undergraduate programme. Advanced programmes like Masters or doctoral degrees equip postgraduates with a greater understanding of their field and help develop a number of valuable traits.

Because of this, employers often view candidates who have a Masters degree as more desirable for higher-level positions. This preference stems from the perception that candidates with Masters degrees possess a greater depth of knowledge, advanced research and critical analysis skills, a dedicated commitment to their field, and a mentality that is well-prepared for the complexities and challenges of the working world today.

“Having a relevant Masters degree could give you a crucial competitive edge in a crowded job market – employers are increasingly looking for ways to distinguish between candidates, and this higher-level qualification shows your ability to commit to an intense period of work,” says Prospects.

According to FindAMasters.com, holding a postgraduate qualification means your chance of gaining a professional occupation, over a less senior associate role, is more than 20% higher. It also notes that a Masters degree means someone is 20% more likely to be in a high-skilled job.

All of this is particularly true in rapidly evolving industries such as business or computing and information technology, where an advanced degree signifies that a person is not only well-versed in current best practices, but is also prepared to adapt and innovate as the field advances.

It’s also worth noting that the process of obtaining a Masters degree often involves developing a wide network of colleagues and other professionals. This can be invaluable in the job market, with connections frequently leading to job opportunities.

The impact of a Masters degree on job salary

The value of a Masters degree is also reflected in its impact on earning potential and its links to some of the highest-paying jobs available. Data from various sources indicates that someone with a Masters degree can expect a higher average salary than someone with just an undergraduate degree. What’s more, this difference is not just evident in starting salaries but continues throughout one’s career, with Masters degrees often leading to more senior, higher-paying roles over time.

For example, the Higher Education Policy Institute stated in its Postgraduate Education in the UK report that postgraduates earn 18% more on average than those with only undergraduate qualifications. 

What are the best Masters degrees in terms of earning potential?

From economists and human resource management professionals, to nurse practitioners and those in social work, a Masters degree is a good indicator of greater earning potential. However, certain types of Masters degrees are more likely to be associated with higher salaries and lower unemployment rates.

For example, a Master of Science (MSc) in Computer Science is highly valued in the tech industry, known for its high-paying jobs. Emerging fields like artificial intelligence are actively recruiting, while in information systems and cybersecurity, demand outstrips supply, leading to a higher median salary. Grads with these degrees often secure high-earning roles as software engineers or project managers.

Arguably the most lucrative postgraduate degree is the Master of Business Administration (MBA), renowned for its potential to significantly boost earning potential. MBA graduates often move into high-level management roles, with salaries reflecting their leadership positions and breadth of responsibilities.

Other in-demand Masters degrees associated with an enviable annual salary and payscale are in fields such as engineering management, economics and healthcare.

It’s important to note, however, that while all of these Masters degrees typically offer higher earning potential, this can also depend on other factors like the institution’s prestige and rankings, research specialities, location and experience level.

The added benefits of studying a Masters degree online

A Masters degree requires considerable investment in time and in resources, including student loans, but can pay dividends with respect to your career path, earning potential and job prospects, so it’s an increasingly popular option. Online Masters degree programmes offer several additional benefits::

  • Flexibility and accessibility. Online Masters programmes allow you to balance your studies with other commitments like full-time or part-time work, enabling you to earn an advanced education while still gaining a salary and real-world experience.
  • Relevance in the digital age. Studying online prepares students for the increasingly digital work environment.
  • Expanded networking opportunities. Online programmes typically have diverse student bodies, offering broader networking opportunities across different industries and geographies.
  • Cost-effectiveness. Online degrees can be more affordable, with pay-per-module fees and the elimination of associated costs like student housing or commuting.

Enhance your career prospects with an online Masters degree

Earn a Masters degree from a Russell Group university – without putting your life on hold – with a 100% online Masters degree from the University of York. Our online programmes give you the flexibility to fit your studies around your professional and personal commitments and have been designed for working professionals and ambitious career-changers.

Our programmes span degrees in management, business administration, public administration and computer science. There are six starts per year as well as a pay-per-module structure, so you can begin whenever you’re ready. You’ll be able to access course content and study anytime, anywhere, and on a variety of mobile devices.

From COVID to Cola: how public health services take on population-wide health challenges

Healthy populations depend on oversight from public health services, which protect and improve the lives of people on a ‘big picture’ scale. Let’s take a look at the world of public health and what it does for us.

What is public health?

Public health is the science of protecting and improving people’s health at the scale of populations. That might be the people living in a local neighbourhood, a whole country or an entire region of the world. Public health work includes encouraging people to live healthier lives, carrying out research into preventing diseases and injuries, and detecting, preventing and responding to infectious diseases such as HIV, the COVID-19 pandemic or seasonal ‘flu.

The National Health Service explains that:

“It is about every single person out there. It’s about ensuring that people understand the choices they are making and the impact they are having on their health in the long term. But it’s also about making sure that when they do come into contact with healthcare services that those services are appropriate and of a good standard and that evidence-based healthcare is used wherever possible,”

Public health is also about looking at the wider health inequalities there are in society, whether that is people living with debt or on very low incomes, poor housing or mental health problems. Public health services’ work to tackle challenges like these is essential for securing healthier futures for populations of people.

The ‘three Ps’ of public health

The field of public health is sometimes divided into three main areas which overlap with one another. These are the so-called ‘three Ps’ of public health, which are:

Protection

Protection against diseases involves detecting, preventing and reducing the effects of infectious diseases and of environmental, chemical and radiological physical threats. Central to health protection is collaborating with decision-makers at local and global levels.

Prevention

Prevention is a fundamental principle of modern health care. Disease prevention in public health includes primary and secondary prevention, i.e. stopping a disease from gaining a foothold in the body and counteracting and limiting its effects after diagnosis. It also includes efforts to minimise the harms and complications that diseases cause.

Promotion

Health promotion is the process of giving people more control over their own health so that they can improve it. It’s one of the aims of the World Health Organization (WHO), which works to improve overall population health by helping people reduce the risks posed by smoking tobacco, consuming alcohol and not doing enough physical activity. The WHO’s health promotion goals, widely adopted across the world, were laid out in the 1986 Ottawa Charter.

What does the World Health Organization (WHO) do?

The WHO works globally to promote health, keep the world safe, and serve vulnerable people everywhere. Its goals are to:

Achieve universal health coverage for a billion more people by helping more people to access essential primary healthcare and medicines, making the cost of healthcare more sustainable, training the public health workforce and supporting people’s participation in national health policies.

Protect a billion more people from health emergencies by identifying, mitigating and managing risks, preventing emergencies and supporting the development of tools and interventions needed to fight outbreaks, spotting and responding to urgent health emergencies and helping health agencies and providers to deliver health services in difficult to reach and vulnerable parts of the world.

Provide a further billion people with better health and well-being by addressing social determinants of health, promoting approaches that cross different sectors, and prioritising health in all policies and healthy settings.  

Who oversees public health in the UK?

UK government public health services are managed by the UK Health Security Agency (UKHSA) and the Office for Health Improvement and Disparities (OHID), which replaced Public Health England in October 2021.

The UKHSA is an executive agency sponsored by the Department of Health and Social Care and collaborates with relevant agencies in Scotland, Wales and Northern Ireland. It’s responsible for protecting every member of every community from the impact of health threats, including infectious diseases as well as chemical, biological, radiological and nuclear incidents. The agency leads public health science and operations at national and local levels, as well as on the global stage. Some of the UKHSA’s specific responsibilities include health protection and planning and carrying out the UK’s response to external health threats such as pandemics.

The Office for Health Improvement and Disparities (OHID), on the other hand, focuses on reducing the pressures on the healthcare system and on society of preventable illness and disease. It has a particular focus on the places and communities where there are the biggest disparities in health.

As part of Department of Health and Social Care, OHID brings together expert advice, analysis and evidence to develop and roll out health policy that improves the health of people in the UK. Its priorities include:

  • identifying groups and areas within the UK where ill health is worst
  • taking action on the biggest preventable risk factors for ill health and premature death including tobacco, obesity and harmful use of alcohol and drugs
  • working with the NHS and local government to improve access to the services which can help, as early as possible
  • working closely with government, communities, industry and employers to act on the wider factors that have an impact on people’s health, such as work, environmental health, housing and education. One example of this is profiling sexual and reproductive health across the UK to support local authorities and public health leads in monitoring the sexual and reproductive health of their population
  • drive innovation in health improvement, harnessing the best of technology, analytics, and innovations in policy and delivery to help deliver change where it is needed most.

Sugar, cervical cancer and smoking: three successful public health initiatives

Stoptober

An annual NHS campaign that takes place in October, Stoptober aims to persuade smokers to give up cigarettes for one month. The idea is that if smokers can give up for October, they can continue to go without cigarettes and ultimately live smoke-free. The campaign is underpinned by robust evidence from University College London which shows that if a smoker can quit for 28 days, they are five times more likely to stop smoking long-term.

Key to the campaign’s success is that it motivates and encourages smokers along their journey towards giving up for good through the official Stoptober app, daily emails, access to online communities of other people trying to stop smoking, and a personalised quit plan. These resources even give smokers insights into how much money they are saving by cutting cigarettes out of their lives. Over the 11 years it has been running, the campaign has helped over 2 million people to give up smoking.

The ‘sugar tax’

Research carried out in 2018 showed that British children were on average consuming double the recommended amount of sugar each day. Sugary soft drinks (for example squashes and fizzy drinks) are the top source of children’s sugar intake; not surprising given that a single can of cola contains nine teaspoons of sugar. Eating and drinking too much sugar can lead to obesity and decayed teeth. Research also shows that children who are overweight are more likely to remain so as adults, increasing risk of preventable diseases like diabetes and heart disease.  

As part of the UK government’s plan to tackle childhood obesity, a Soft Drinks Industry Levy (SDIL), also nicknamed the ‘sugar tax’, was introduced in April 2018. Soft drink manufacturers must now pay a charge for drinks containing over 8g of sugar. At the time the levy was launched, nearly half of the soft drinks market had already reformulated their products to reduce levels of sugar in order to avoid charges. This public health practice has also signalled a shift towards greater recognition of the role to be played by the food and drink industry in enabling healthier choices. Revenue from the levy is being invested in programmes to encourage more exercise and balanced diets in school-age children.

Vaccinating young people against cervical cancer

Human Papilloma Virus (HPV) is a group of common viruses that are passed on through sexual contact, certain forms of HPV cause abnormal changes in the cells that can sometimes turn into cancers, including cervical cancer.

A public health programme to protect young people against HPV with the aim of reducing cervical cancer rates was launched in England in 2008. Girls aged 12-13 years began to be offered routine immunisation with the Cervarix vaccination against HPV, with a catch-up programme for girls aged 14 to 18 from 2008 to 2010. A study published over a decade later in The Lancet showed that the immunisation programme reduced cervical cancer rates by 34% in girls vaccinated at age 16 -18 and a massive 87% in girls vaccinated at age 12 to 13 compared with girls who had not been vaccinated. Now, all children aged 12-13 are routinely vaccinated, not just girls. Overall, the hugely successful HPV immunisation programme has almost eliminated cervical cancer in women born since Sept 1, 1995.

Skills for a healthier, more sustainable world

Now more than ever, public sector organisations involve fast-paced change, and face pressure to deliver more with less, to navigate complex policy contexts, and to enhance performance while sustaining public service values, across everything from public health functions to local authorities. The University of York’s MBA Public Sector Management is a 100% online course designed to equip early- and mid-career professionals in the public or non-profit sector to take on these challenges and progress their career.

As a York MBA student, you’ll learn from international, research-active academics at an elite Russell Group university – and study part-time via distance learning so that you can apply what you learn directly to your current role. On this MBA you’ll develop into a global citizen, capable of influencing organisations to build sustainable communities, fairer societies and a cleaner environment. What is more, you’ll grow your global network by engaging with other MBA students across the world.

What is a local government officer?

Local governments exist to meet the complex, evolving and diverse needs of citizens.

Their broad remit – which includes education, environment, health and social care, town planning and urban design, transport, tourism, culture, housing, and human resources – requires skilled, committed individuals who operate at local government level and ensure that everything functions as it should.

What is the role of a local government officer?

Local government officers ensure that practical decisions and actions related to local government policies and procedures – made by local councillors – are enacted. Their other main role is to ensure that local public service provision and delivery is efficient and cost-effective. Local government officer roles can fall within corporate, front-line or support services.

According to the Local Government Association, local government officers are distinct from civil servants in that they ‘have a duty to support the whole council, not just the cabinet.’ As such, they must remain neutral in terms of political groups and affiliations.

The role often requires interaction with numerous stakeholders including the public, local councils, local authorities, administrators, councillors and specialists. While some roles are more committee-based and far-reaching, others are embedded within specific functions and departments.

What are the responsibilities of a local government officer?

Specific duties of local government officers working in the UK will vary depending on the department they work in, the nature of their position, and the needs of the local community they serve – as well as their level of responsibility and seniority.

In its broadest sense, a local government officer’s role and oversights may encompass:

  • Public engagement, including disseminating information, addressing concerns, and gathering data and information.
  • Service delivery, including ensuring that local services such as housing, social services, education and public transportation are operating efficiently.
  • Community development, including revitalisation and redevelopment projects, infrastructure improvements, and initiatives to boost economic development.
  • Policy development, including implementing strategies, policies and actions in line with community requirements and concerns, conducting research, analysing data, and making suggestions and recommendations.
  • Cross-agency collaboration, including non-profit organisations, local community groups, councils, and government agencies in order to join forces and tackle complex, multifaceted issues.
  • Regulation and compliance, including conducting inspections, enforcing rules, and organising permits to help businesses and citizens to comply with legal requirements, council policies and regulations.

The government’s National Careers website states that the day to day responsibilities of a local government officer often include:

  • managing and evaluating projects
  • writing reports and briefing papers
  • dealing with enquiries and giving advice
  • presenting information in meetings
  • supervising administrative work and managing clerical staff
  • keeping records
  • preparing and managing contracts
  • dealing with other agencies
  • managing budgets and funding.

For many local government officers, work is predominantly desk based. However, certain roles may require estate visits, site visits and inspections.

How can I become a local government officer?

If you’re committed to ensuring equal opportunity service delivery and enhancing the lives of others, you might be suited to a local government officer position.

Whichever route you opt for, to be successful in a local government officer role, you’ll need to demonstrate a range of skills:

  • interpersonal and communication skills
  • stakeholder management
  • an ability to use initiative
  • business administration, management and project management skills
  • collaboration and teamwork
  • negotiation
  • organisation, prioritisation and planning
  • adaptability and resilience
  • problem solving and analytical skills.

What are the career prospects of a local government officer?

By its nature, local government is a diverse profession – and so too are the future career prospects it offers. There is no ‘one’ set career path; rather, the breadth and scope of its remit enables employees to follow their developing interests and strengths.

After gaining greater understanding of the sector and building on existing skills and experience, those working in local government officer positions may wish to pursue senior management, administrative and leadership roles. You’re also not limited to one function or department; another advantage of local government’s wide reach is the option to transfer between different areas – for example, moving from social services to environmental policy to social work to town planning. Others also choose to transfer from local government to other areas of the public sector organisations such as voluntary organisations, government departments and agencies, and the National Health Service.

In terms of average salary, those starting out in the role can expect to earn around £17,500, and more experienced officers around £37,000.

If you’re interested and want to find out more, websites such as jobsgopublic and localgovjobs have more information about job vacancies.

Gain the skills to drive progress and impact within local government and county councils

Could a career in local government or public services be the right choice for you?

Prepare to meet the challenges facing the public and non-profit sectors – and improve the lives of local communities and members of the public – with the University of York’s online MBA Public Sector Management programme.

You’ll combine academic expertise with practical, real-world application, exploring themes central to public life, governance and management – from diversity and sustainability to global citizenship. Our highly flexible, 100% online course is designed to support public sector professionals to take the next step in their careers and land senior leadership positions.

Study topics central to effective public sector management including policy analysis, public-private partnerships, operations management, ethical social leadership, delivering public value, strategy, marketing, leadership and more.

 

Understanding the main components of government spending in the UK

In the United Kingdom, government spending finances a wide range of public services, but it also plays an important role in the national economy, influencing its growth as well as its stability.

This is commonly known as Keynesian economics, a macroeconomic theory that was widely adopted after World War II, and advocates for government intervention in the economy – particularly during economic downturns. During the past century, Keynesian theory has helped shape UK fiscal policy, and today government spending includes several components including current and capital expenditure.

Areas of government spending

General government expenditure will typically fall into one of two broad categories:

  • Current expenditure, which covers day-to-day operational and administrative expenses. This spending is necessary to ensure the smooth functioning of public services and institutions.
  • Capital expenditure, which covers investments in assets, facilities, and infrastructure projects. This spending typically yields benefits over a longer period of time, and contributes to the improvement or expansion of public services.

Current expenditure examples

Essential public services

Public services are at the heart of UK society. These services range from healthcare and education, to law enforcement and defense. Some may be run by the central government, while others are organised through local governments and authorities. But all of them are made possible through government spending.

Social welfare programmes

Social security and welfare programmes are a significant area of current expenditure. These programmes provide vital support and social protection to people at different stages of their lives. For example, they fund statutory maternity benefits and state pensions, as well as unemployment benefits and housing assistance. 

These programmes can take many forms. For example, they may include in-person support, or they may be offered through financial support, such as subsidies, grants, or transfer payments that pay money directly to people, such as those who receive child benefits or a disability allowance.

Interest payments

Interest payments on government debt is another area of current expenditure. When the UK government borrows money to fund various projects and initiatives, it incurs interest obligations on this government deficit. 

Capital expenditure examples

Public investment in infrastructure

Government investment in infrastructure initiatives such as road construction, public transportation projects, and energy facilities, is crucial for stimulating economic growth. These projects create jobs, enhance productivity more widely, and improve the quality of life for the people of the UK.

Healthcare

Capital spending on healthcare is also significant, including investments in new hospitals, medical equipment and technology. These investments are essential for ensuring the long-term sustainability and efficiency of the healthcare system, as well as better health outcomes for UK residents.

Education

Capital expenditure in education includes building and renovating schools as well as providing educational resources and technology. 

How government funds are collected and allocated

When looking at public finances – both coming in and going out – governments have to balance public service requirements and allocations with responsible fiscal policy.

  • Taxation. The majority of government revenue is raised through taxation. For example, tax revenue sources can include a national income tax or corporation tax.
  • Inflation control. The government-owned Bank of England sets interest rates with the aim of managing inflation and keeping the cost of living stable. 
  • Forecasting. Accurate forecasting of government revenue and total expenditure is essential for prudent financial management. Economists and analysts use data and models to predict future economic activity, trends, and government finances, helping policymakers to make informed decisions. 
  • Prioritisation. The government works to prioritise its spending to address the most pressing needs first, and to achieve its policy objectives.

Looking at the bigger picture

When examining public expenditure, it can be helpful to consider public finances within a broader scope. For example, discussions about the UK’s public services are often mentioned alongside the UK’s gross domestic product (GDP), which represents the total economic output of the country.

Viewing government spending as a share of GDP – or specifically, a percentage of total GDP – provides insight into the scale and importance of the public sector within the economy. In the UK, this figure fluctuates each year – particularly during the COVID-19 pandemic – but has been recently hovering around 45%, highlighting the substantial role that the government plays in the country’s economy.

The UK government will also consider its place internationally and compare its public spending to other countries. 

“In per-person terms, the UK’s public spending is similar to that of Australia,” the UK Parliament explains in its August 2023 publication, Public spending: a brief introduction. “The UK is far from unusual in its spending among developed economies, either in the amount that it spends per person or relative to the size of its economy – its spending as a percentage of GDP is fairly typical amongst OECD (Organisation for Economic Co-operation and Development) members.”

However, it’s also important to look at the economy more generally and consider public finances within that context. For example, the UK is currently facing a number of financial challenges that could impact public finances:

“Post-Brexit uncertainty has declined somewhat due to the Windsor Framework agreement to resolve disputes around the Northern Ireland Protocol,” explains the International Monetary Fund (IMF) in a 2023 report. “Still, the economy faces several challenges. The post-pandemic recovery was disrupted by the sharp energy price shock due to Russia’s war in Ukraine; labour force participation has declined, mainly on account of rising long-term illness; and large policy rate increases – needed to arrest high and sticky inflation – have tightened financial conditions.”

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Understanding the UK’s central government

The United Kingdom operates under a governance system that includes both a central government and devolved governments. While the devolved governments – Scotland, Wales, and Northern Ireland – have their own areas of authority, the central government plays a crucial role in high-level decision-making in England and across the entirety of the United Kingdom. 

What is the central government of the UK?

The central government of the United Kingdom is the overarching authority responsible for managing the nation’s affairs as a whole. It is based primarily in Westminster, London, where key governmental functions are carried out.

The central government includes:

There are also two additional public sector categories in the UK.

  • Local government includes regional authorities, local authorities and parish councils, and delivers local services.
  • Public corporations are managed by either the central government, a regional government, a local authority or a parish council.

The central government, meanwhile, works with devolved governments, local governments, and public corporations to ensure the well-being of the entire UK population.

Who controls the UK’s central government?

The UK’s central government is managed by the elected representatives of the people.

The ultimate authority rests with the UK Parliament, which consists of two houses.

  1. House of Commons
  2. House of Lords

Members of Parliament (MPs) from different political parties are elected by the public to the House of Commons, and they play a vital role in scrutinising and enacting legislation.

The Prime Minister, who is the head of the UK government and appoints ministers to its Cabinet, is typically the leader of the political party commanding a majority in the House of Commons.

What does the UK’s central government do?

The central government in the UK manages a number of critical tasks, including:

  • setting, implementing and administering government policy
  • enacting laws and legislation
  • managing the economy
  • overseeing national security
  • delivering essential government services in areas such as health and social care, education, transportation, defence, justice and the environment
  • safeguarding the nation’s values and principles.

The main responsibilities of the UK’s central government

Central government has a number of responsibilities, though there are four main areas of primary importance.

Governance and decision-making 

Central government represents the interests of the entire United Kingdom, overseeing the functioning of local government authorities and ensuring consistency in the application of policies and regulations. It also makes high-level decisions in international affairs, such as negotiating treaties and maintaining diplomatic relations with other countries.

Service provision

The central government is responsible for providing essential public services. This includes healthcare through the National Health Service (NHS) in England, education through the Department for Education (DfE), law enforcement through the Home Office, and pensions through the Department for Work and Pensions (DWP). 

Civil administration

The central government employs the UK’s Civil Service – the impartial body which supports the day-to-day operations of government departments and implements their policies.

Policy work 

The central government develops policies aimed at addressing various challenges faced by the nation, and aims to enhance the UK’s quality of life, its social, economic, and environmental outlook, and so on. This policy work begins by assessing the needs of the country and its citizens and then building strategies that address these needs. Once policies are established, the government then delivers their implementation through legislative and executive actions.

Examples of central government in the UK

The Cabinet Office

The Cabinet Office is an important arm of the UK’s central government, created to support the Prime Minister as well as the effective running of government.

According to the Cabinet Office, its responsibilities are varied, including:

  • developing, coordinating, and implementing policies
  • supporting the National Security Council and the Joint Intelligence Organisation
  • coordinating the government’s response to crises and managing the UK’s cyber security
  • finding efficiencies through innovation, procurement and project management, and new ways to deliver services
  • making government more transparent
  • managing the Civil Service
  • overseeing political and constitutional reform.

The Cabinet Office also oversees the Government Digital Service team, which manages the gov.uk public information website. 

The Home Office

The UK’s Home Office is a ministerial department tasked with keeping its citizens safe and the country secure. It oversees:

  • immigration and passports
  • drugs policy
  • reducing and preventing crime
  • fire prevention and rescue
  • counter-terrorism measures
  • police services.

According to the Home Office, the department’s main priorities as of June 2023 are:

  • cutting crime, including cyber-crime and serious and organised crime
  • managing civil emergencies
  • protecting vulnerable people and communities
  • reducing terrorism
  • controlling migration
  • providing public services and contributing to prosperity
  • maximising opportunities arising as a result of the United Kingdom leaving the European Union.

The Department of Health and Social Care (DHSC)

The Department for Health and Social Care is responsible for developing and implementing policies around health and social care services across England. It also supports the three devolved nations to a lesser degree, with Scotland, Wales, and Northern Ireland each having their own health services.

To achieve its aims, the DHSC collaborates with healthcare professionals, county councils and other local government bodies, health researchers and other stakeholders to ensure the effective delivery of healthcare across the population.

The DHSC’s focus includes improving access to quality healthcare, addressing health inequalities and advancing the government’s commitment to achieving net zero emissions in the health and social care sector.

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Public sector economics

Central government is responsible for controlling and managing the public sector, which exists to meet the needs of the general public and to improve both their lives and wellbeing. Funded by taxpayers, it’s a broad sector of the economy encompassing education, healthcare, social welfare, infrastructure, emergency services, public transportation, government agencies, law enforcement and national defence, as well as all manner of other public goods and services.

Public sector size and scope is largely dictated by the economic and political systems that exist in a given country, and so public sector goods and services can vary considerably between different countries. Its organisations and businesses are not profit-driven – they simply aim to provide essential products and services to the people. One of its overarching aims is the redistribution of resources to minimise economic and social inequalities, for example through social programmes, social security and welfare initiatives, and progressive taxes.

What are the main differences between the public and private sectors?

There are numerous similarities and differences between the public and private sectors. Here is a comparative snapshot of some of the most clear-cut disparities.

Aims 

Meeting the needs of the population – and enhancing their overall quality of life – is the primary aim of the public sector. While private companies who provide similar services may have various aims, their main driver is profit.

Finance and funding 

Most enterprises in the public sector are funded via public taxes such as income tax and national insurance. In contrast, private sector enterprises must generate their own financial backing – for example, by gaining venture capital or investment, or through the sale of their goods and services.

Ownership

Private sector firms – which number around 5.5 million – are privately owned, either by firms or individuals, and operate in the free market. They have no link to central or local government and are owned by non-governmental entities. State-owned enterprises, public bodies and businesses are owned by the government.

Service range and availability 

Public goods and services do not offer as wide a variety of options as private businesses are able to, although there is much crossover in terms of the industries found in both sectors.

Public-Private Partnerships (PPPs) 

PPPs are a method through which governments can procure and implement public goods, services and infrastructure using the expertise and resources of private sector companies. For example, incentives for PPPs include where efficiency needs to be improved or facilities are outdated, private organisations can support with finances, technology, labour and fresh ideas and solutions.

What are the pros and cons of the public sector?

The public sector is understandably complex. Meeting the needs of a diverse, multi-generational population who may live very differently is no easy task. As such, there are several advantages and disadvantages associated with it.

Advantages of the UK public sector include:

  • provision of vitally important services – such as education, transportation and healthcare – to every citizen, regardless of social standing, income or other demographic
  • its responsibility and efforts related to developing, maintaining and stimulating economic growth, economic development, and stability
  • employment for millions of people and greater job security than the private sector
  • the charities and non-profits found within the sector that are committed to addressing social issues such as prejudice, inequality, mental health and poverty.

Disadvantages of the UK public sector include:

  • bureaucracy and processes that result in inflexibility, slow response times and an inability to pivot to changing demands
  • exposure to stringent monitoring and restrictions that are barriers to operational efficiency
  • a lack of creativity and reluctance to change, particularly in comparison to the fast-paced, innovative private sector
  • exposure to political will and intervention that lead to politically driven, as opposed to practical, decisions
  • criticism of government spending, budget inefficiencies, and misuse or waste of taxpayer money.

Is the public sector or private sector better for job creation?

Job creation is generally more prolific in the private sector – a result of its ability to offer employment in areas of high demand, and the sector’s flexibility in responding to real-world market trends and customer preferences. Across both sectors, much overlap exists in terms of available industries and job types. However, private sector jobs far outnumber public sector jobs and, as such, greater employment opportunities are found in that sphere.

Both sectors play an important role in terms of employment and job creation. While the private sector is well-positioned and efficient regarding job creation, government spending has greater size and scope. 

The private sector is also critical to a nation’s broader development strategy, and is free to grow and develop as it has thanks to government spending on key products and services such as healthcare, infrastructure, education, research, and financial services. In the context of a stable macro-economy, private enterprises can invest, innovate, trade and increase employment.

What is privatisation of public services?

The Institute for Government defines privatisation as the ‘the sale of publicly owned assets to private investors [who] take on responsibility for operating, managing and investing in the assets – and providing any services that derive from them in return for a fee from users.’ Some common examples of privatisation in the UK include rail networks, mail services, and public utilities such as water, energy and telecoms.

Recently, there have been concerns that other public organisations – most notably the National Health Service (NHS) – may become privatised. For many citizens, this raises worries about access to vital services and the ongoing quality and maintenance of such services.

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Understanding the global business environment

The global business environment is a complex one. When businesses operate across national borders to buy, sell, produce or manufacture goods and services in different countries, they are obligated to consider a number of important variables. This includes different:

  • tax systems and tariffs
  • legal requirements
  • regulatory and compliance frameworks
  • social and cultural norms
  • political climates
  • technologies
  • economic and market factors
  • shipping and transport processes

In addition to these considerations, international business management requires organisations to have a solid understanding of the current conversations, trends, issues and challenges that can impact businesses operating in the global market.  

Current topics and challenges in global business

Inflation

Inflation – the term used to describe rising prices – is one of the biggest issues facing businesses today. As of March 2023, the UK inflation rate had reached 10.4%, a significant rise on the target rate of 2%.

According to the Office for National Statistics (ONS), consumer price inflation in the UK has reached highs not seen in around 40 years.

“Higher tradable goods prices reflect the global recovery from the coronavirus (COVID-19) pandemic, including the effects of imbalances in product and labour markets,” the ONS states. “Food and energy prices have also increased markedly this year, particularly gas prices, largely in response to the conflict in Ukraine.”

The challenge isn’t confined to the UK, though, with the global inflation rate hitting 8.8% in 2022, according to the International Monetary Fund (IMF)

For businesses, high inflation rates can have a number of consequences. For example, they can increase the cost of business operations and reduce purchasing power. However, it’s worth noting that the IMF predicts global inflation will fall to 6.6% during 2023, and then to 4.3% in 2024. 

Global supply chain issues

Many businesses are currently grappling with global supply chain issues, with the supply and shipments of goods unable to keep up with demand, causing global shortages. The supply chain crisis is another challenge exacerbated by the coronavirus pandemic, but other culprits include changes in international trade – Brexit as one example – in addition to shifts in demand and labour shortages.

International business research by J.P. Morgan found that in addition to these problems, there are a number of challenges and risk factors stemming from the Russia-Ukraine conflict and recent COVID-19 lockdowns in China.

  • Air-freight transportation limitations particularly impacts on use of the Asia-Europe lane where planes would typically travel through Russian airspace.
  • Rail freight disruptions issues connected to the overland rail link from China to Europe which passes through Russia.
  • Northern European port congestion – another spillover impact from the Russia-Ukraine conflict. Ships have had to be rerouted causing congestion and leading to delays in cargo flows
  • Manufacturing delays – reduced manufacturing, a truck driver shortage, and other consequences as a result of the recent lifting of COVID-19 lockdowns in China. 

According to KPMG, however, businesses have a number of options to help navigate their way through supply chain issues. These include adopting a flexible business strategy that can adapt by using technology to reduce operating costs and diversify the way customer needs are met, and through implementing responsive fleet management and supply chain networks.

Human resource management

Human resources in an international context is known as global human resources management, and it is a necessity for multinational corporations (MNCs) or any other businesses employing workforces across multiple countries.

Through global human resource management systems, organisations can manage and support their staff by adapting their policies as necessary for different laws and legislation. 

International marketing

As businesses expand into the global environment or other emerging markets, they will need to consider their international marketing strategy.

International marketing enables businesses to effectively promote their goods and services to audiences outside their domestic market. They can adapt to different cultures and languages when building brand awareness in a new territory, and consider outsourcing for cultural expertise in specific regions where needed.

Corporate social responsibility

It has become common practice for a business strategy to include an element of corporate social responsibility (CSR). Corporate social responsibility offers businesses models of how to operate and conduct entrepreneurship in a socially responsible way.

According to Harvard Business School, there are four types of CSR.

  1. Environmental responsibility, which aims to reduce environmentally harmful practices, regulate energy consumption and offset negative environmental impacts.
  2. Ethical responsibility, which focuses on fair practice and business ethics.
  3. Philanthropic responsibility, which aims to make the world and society a better place.
  4. Economic responsibility, which aims to commit to environmental, ethical and philanthropic responsibilities while also maximising profits.

Sustainability

An increasing number of enterprises around the world are introducing sustainability into their business processes and policies to the benefit of both the environment and the business itself. For example, IBM suggests that 80% of consumers say sustainability is important to them and are willing to pay a premium for goods from brands that are environmentally responsible.

There are various metrics businesses can use to assess their sustainability. The World Bank suggests 10 sustainability principles:

  1. Be climate resilient.
  2. Be energy smart.
  3. Be water efficient.
  4. Ensure resource efficiency.
  5. Reduce waste.
  6. Promote sustainable land management.
  7. Eliminate corruption.
  8. Enhance diversity and inclusion.
  9. Ensure staff wellbeing.
  10. Engage and preserve the community.

Mergers and acquisitions

Global mergers and acquisitions are expected to remain strong in 2023. Despite economic uncertainty created by challenges such as the conflict in Ukraine and ongoing supply chain bottlenecks, accounting firms such as PwC suggest there are opportunities for businesses to create new partnerships and take advantage of attractive valuations, lessened competition and new assets coming to market.

Why is it important to understand the global business environment?

Businesses that have a solid understanding of the global economy and international business environment are better positioned to manage challenges and take advantage of new opportunities. A prepared business can: 

  • gain a competitive advantage in the global marketplace
  • secure new avenues for foreign direct investment
  • use evidence to support strong business decision-making
  • implement appropriate risk management measures.

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Public sector organisations and industries

The public sector comprises organisations that are owned, operated or funded by the government, rather than private companies or individuals. 

Funded through taxes and other forms of government revenue, the public sector isn’t driven by profit in the same way that private sector organisations are. Instead, the public sector is:

  • Responsible for serving the public and ensuring that people can rely upon its services when they need them.
  • Regulated by laws that safeguard public interest, and ensure public funds are spent responsibly. 
  • Guided by principles such as equity and fairness.

The public sector operates across several industries, and its organisations have an important impact on the economy and on society more widely. This is because the public sector provides essential infrastructure and services to the people who need them while also providing significant job opportunities.

In the United Kingdom, for example, public sector staff span local government to public bodies such as the NHS. According to the Office for National Statistics (ONS), there were an estimated 5.80 million employees in the public sector in December 2022, compared to 27.04 million employees in the private sector. The public sector figure is on the rise, too, being 34,000 (0.6%) more than in September 2022, and 84,000 (1.5%) more than in December 2021. 

Public sector industries

There are several industries that have a significant public sector presence. This includes:

Healthcare

Public sector healthcare ensures that all people in the United Kingdom have free access to essential health services, such as doctor surgeries and hospitals. Funded through general taxation and National Insurance contributions, public sector healthcare is widely believed to be a basic provision with a direct, positive impact on people’s well-being and the wider social environment.

Education

Much like healthcare, free, accessible public schools are available to young people regardless of personal factors such as gender or socioeconomic status. Institutions of higher education, such as some universities, are also considered to be part of the public sector sphere when receiving public money for research funding or teaching.

Transportation

The public transportation industry plays a vital role in the functioning of modern society, ensuring that both goods and people can move safely and reliably. It includes public transit systems as well as the authorities and organisations that invest in infrastructure.

Safety and defence

The aim of public military and law enforcement agencies – such as the police service, secret intelligence service, and other emergency services – is to ensure that people can live their lives safely and securely..

Public sector organisations

There is a diverse array of organisations within the public sector. A few examples include:

The National Health Service (NHS)

The NHS is one of the best-known examples of a public sector organisation within the UK. Under its umbrella are publicly funded doctor surgeries, dental practices, hospitals, care homes and other healthcare providers. It offers services including:

  • Ambulances
  • Pharmacies
  • Midwifery
  • Optometry
  • Mental health therapies.

The NHS is also one of the largest public sector employers in the UK. In December 2022, it employed an estimated 1.92 million people, an increase of 17,000 (0.9%) compared with September 2022, and an increase of 53,000 (2.8%) compared with December 2021.

The civil service

The civil service is one of the key components of the UK’s central government. It is a politically neutral organisation that administers the government of the day, providing policy advice, implementing decisions and delivering public services.

The civil service is organised into different departments and government agencies that are responsible for specific areas of UK government policy. Some examples of these departments include:

  • HM Revenue & Customs (HMRC). HMRC is responsible for collecting taxes and enforcing tax laws.
  • Department for Work and Pensions (DWP). DWP is responsible for welfare policy and the administration of benefits, including state pensions, disability benefits and jobseeker’s allowance.
  • Department of Health and Social Care (DHSC). DHSC is responsible for healthcare policy and the NHS, as well as public health and social services such as social workers.
  • Home Office. The Home Office is responsible for national security, immigration and border control, and law and order.
  • Department for Education (DfE). DfE is responsible for educational policies for schools, colleges and universities.
  • Ministry of Justice (MoJ). The MoJ is responsible for the justice system, including the courts, prisons and probation service.
  • Department for Transport (DfT). DfT is responsible for transport policy, including roads, railways and aviation.

There were 515,000 employees in the civil service in December 2022, up 2,000 (0.4%) compared with September 2022, and up 8,000 (1.6%) compared with December 2021.

The armed forces

The British Armed Forces includes the British Army, Royal Air Force and Royal Navy. Their responsibilities include combat, peacekeeping, and humanitarian aid.

The British Broadcasting Corporation (BBC)

The BBC provides impartial and independent informational, educational, and entertainment programming on television, radio and online. It is principally funded through a television licence fee paid by UK households.

The Bank of England (BoE)

As the UK’s central bank, the Bank of England is responsible for securing banknotes and regulating banks and other financial firms in the United Kingdom.

Government Operational Research Service (GORS)

The Government Operational Research Service supports the wider civil service with “policy-making, strategy and operations in many different departments and agencies.”

What is a public-private partnership?

Public-private partnerships (PPPs) are agreements or collaborations between government organisations and private sector companies that are struck to help deliver public services and infrastructure projects. 

These partnerships aim to leverage private-sector expertise to deliver public projects more efficiently and effectively. A private-public project partnership will typically see private sector businesses designing, building, financing, and overseeing day-to-day decision making on PPP projects in exchange for payments made by the government.

The same is largely true for PPPs used to deliver public services, with examples ranging from the management of certain healthcare services to water supply and waste management.

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What is the public sector?

Despite slight recent improvements in the UK’s economic outlook – and economists’ predictions that gross domestic product will not fall quite as far as previously feared in 2023 – the current situation is far less stable. Economic growth remains in a fragile position, reinforced by the ongoing cost of living crisis, political instability and further budgetary constraints on public spending.

These challenges are integral to the ongoing and future provision of high quality, accessible and widespread national public services led by the public sector.

What is the public sector?

Any industries – and the jobs created within them – that the central government operates or owns are referred to as the public sector. It’s a broad sector, spanning a wide variety of industries and impacting most aspects of public life and livelihood. As its name suggests, the public sector provides a range of public services. They are funded by taxpayers, generally operate on a non-profit basis, and are designed to support people and communities at every level of society. It aims to provide essential services and support to all citizens and uphold individual and collective wellbeing and prosperity.

What constitutes the public sector differs between countries. As well as central government departments, government agencies, and public bodies, the main branches of industry within the UK public sector include:

  •   education, including early years settings, primary schools, secondary schools, colleges and academies, universities and higher education institutions, and other public education providers
  •   emergency services, including fire departments, ambulance trusts and police services
  •   healthcare, including the NHS and hospital trusts, GP surgeries, dentists, state-funded health services and clinical commissioning groups (CCGs)
  •   social care and social services, including food banks, financial aid, probation, housing and other care services
  •   public utilities, including gas, water, electricity and waste management services
  •   law enforcement, including police services, prisons and public sector legal services
  •   armed forces, including national defence services such as the British Army, Royal Navy and Royal Air Force
  •   local government, including local authorities, councils and other service providers
  •   finance, such as the Bank of England
  •   transit infrastructure, including the development, maintenance and expansion of roads, bridges, airports and public transportation networks
  •   culture and heritage, including institutions such as the British Museum.

There are also a number of privately operated public services, such as housing associations and care homes.

The civil service is a part of the public sector that is associated with ‘the Crown’ and being an employed ‘Minister of the Crown’. Only 1 in 12 public sector employees is classed as a civil servant and the majority work in government services and departments. Parliament is entirely separate to the civil service and those who are employed by Parliament are not civil servants.

Are there differences between the public and private sectors?

While the public and private sectors often work in partnership with one another, there are distinct differences between the two in several areas:

  • Aim – the public sector’s focus is on improving the lives of citizens on a non-profit basis. In contrast, the overriding aim of private companies is to drive revenue and profit.
  • Employment – while there is much overlap between the industries and job roles found within both the public and private sectors, the private sector is far larger and so offers greater job opportunities. In the UK, private sector employees number approximately 27 million, whereas public sector employees number around 5.3 million. Public sector wages are primarily paid for by taxes, while private companies pay wages out of generated income. As such, they are often based on performance and therefore less stable.
  • Ownership – the approximately six million private sector businesses are owned by either individuals or privately-owned firms, and have no affiliation with the government. Some publicly-owned ventures may transfer into private hands if government spending is reduced or the government decides to downsize the ‘state.’
  • Finances – Public bodies and businesses are generally tax-funded and tend to be more stable as a result. Conversely, the private sector relies on money generated by the businesses themselves through the sale of private goods and services, asset sales or through winning investment.
  • Industries – many of the industries are broadly similar, and partnerships between public and private sector are prevalent (for example, private security firms that work for the government, or private care homes that are government-funded). One leading differentiator between whether an industry is public or private is the competition element; competition related to ‘natural monopolies’ such as water supplies and power infrastructure would not be in the best interests of the public, and therefore largely remain public. In contrast, the retail sector – in which competition thrives – is exclusively privately owned.

There is also a ‘third sector’ – the voluntary or not-for-profit sector. Sitting between the public and private sectors, it operates outside of government control but is also not focused on generating profit like the private sector. Charities constitute the largest single category within this sector.

What are the advantages of working in the public sector?

While the number of job roles may be fewer, the public sector offers many advantages to those who work within it.

As the provision of public goods and services is government-owned, one of the greatest benefits of public sector roles is improved job security. Tied to this, work-life balance tends to be better because of fixed, structured hours, while benefits packages, such as bonuses and pension schemes, tend to be more comprehensive and protected. Many public sector businesses have a greater number and range of training and career progression opportunities, linked to targeted, stringent policies that focus on employee development and wellbeing.

Plus, with many jobs in the public sector focused on developing, maintaining and improving public services, roles are often very purpose-driven and rewarding.

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How to use social media for global marketing

Social media connects people around the planet in powerful and unprecedented ways. As the world becomes increasingly globalised, social media plays an important role in fostering real-time communication and understanding between different peoples, cultures, and countries. 

Social media is also credited with connecting organisations and individuals in similarly new ways, eroding the barriers that used to exist between brands and consumers, and opening the door to direct communication and engagement. According to Statista, increased exposure “is the most commonly cited advantage of using social media for marketing purposes among global industry professionals,” with billions of active social media users as a potential advertising audience. Improved web traffic, lead generation, and increased loyalty are listed as further reasons why marketers use social networks in their campaigns. 

All of this means that social media is a persuasive force in global marketing – and vice versa. It informs and influences preferred marketing channels and tactics, and helps marketers tailor their messages and strategies to the specific needs of international consumers in the worldwide market.

Marketing professionals who want to use social media for effective global marketing need to first consider a few key questions.

  • What is the organisation’s aim for being on social media?
  • Who is the organisation’s target audience?
  • What are the right social media platforms for the organisation’s brand, aims, and audience?

Creating purpose

Many organisations create a Facebook or Twitter account without really understanding why they’re doing so, or stopping to consider their aim on any of the social media platforms that they join. 

Before creating logins for all the latest platforms, or joining TikTok just because that’s where Gen Z is, marketers need to first consider their purpose for joining any social media platform. Is it to build brand awareness and reputation? Is it to create a loyal customer base through social media-based customer service? Is it monetisation, or to drive e-commerce sales, a tactic known as social commerce? Any and all of these aims are valid ones, but knowing them before embarking on a social media campaign can help ensure the campaign’s success.

Engaging a target audience

Social media algorithms mean that marketers can target specific audiences, but in order to maximise on these sophisticated tools, marketers need to first understand precisely who they’re trying to communicate with. 

For example, an organisation might prefer to directly target potential customers within a particular demographic or geographic region, or it might choose to instead direct its messaging towards media professionals or social media influencers who could assist in raising brand awareness. 

Understanding the target audience also helps ensure that marketers can tailor their messages accordingly, whether it’s for specific time zones, languages, or cultural sensitives. 

Social media platforms

The sheer number of potential social media apps on Apple iOS and Android can be intimidating for some marketers, especially when new social media platforms seem to crop up regularly and others appear to fall unexpectedly out of fashion. However, few businesses will appear on all platforms, and the staples for global marketers remain Facebook, Instagram, and LinkedIn.

Ultimately, though, the platforms an organisation uses should be directly linked to its social media marketing purpose and audience. For example, if the organisation’s target market is in China, it makes more sense to be on Weibo than on Facebook.

Facebook

Facebook is the most well-known of all social networking sites, and boasts more than two billion monthly active users. Facebook’s user base is encouraged to post updates to their connections – typically friends and family members. Other integrations within the platform include games, an online marketplace, and online event functionality such as live video streaming as well as live audio, such as podcasts.  

Facebook also includes a popular instant messaging app, Facebook Messenger, which enables texting as well as audio and video calls.

Instagram

Instagram is a photo-sharing social media platform known for its influencer marketing. It also supports video content formats, and is a popular tool for marketing products available on e-commerce sites.

Linkedin

LinkedIn is the go-to social media network for working professionals, and is frequently utilised for digital marketing strategies’ brand-building and reputation-building activities.

TikTok

TikTok is a short-form video social media platform and is particularly popular with younger generations. In fact, many young people now prefer to use TikTok, rather than Google, to search for information.

Twitter

Twitter is the microblogging platform that popularised hashtags and includes new features such as Twitter Spaces for live audio conversations.

Snapchat

Snapchat allows users to share messages and images for a brief window of time before the content is no longer accessible.

YouTube

YouTube is the world’s largest video-sharing platform, and sits among Google’s homepage and Facebook in terms of visits.

Twitch

Twitch is a live-streaming platform popular with gamers, and is often used for esports competition streaming as well as music broadcasts.

Discord

Discord is a decentralised social platform that allows users to join communities – called servers – that suit their interests. The platform supports real-time text, voice, and video chats, as well as file and media sharing, and servers can be private or public spaces. 

WhatsApp

WhatsApp is a global instant messaging platform that supports text messages as well as voice and video calls, file and location sharing, and end-to-end encryption.

Clubhouse

Clubhouse is a relatively new social network, launching towards the beginning of the coronavirus pandemic in early 2020. It’s described as a social audio app that supports audio chat rooms, and was initially invite-only.

Build social media into your global marketing strategy

Learn how to harness social media for international marketing strategies with the Master of Business Administration (MBA) at the University of York. This programme includes a taught module in marketing and society, so you will examine a variety of methods, including new social media, as a mechanism of distributing knowledge and information as part of global marketing management. The module will also encourage you to explore the marketing challenges that all organisations face, and to develop the capacity to learn and engage with the opportunities – and challenges – of communicating brand images and corporate values across national, linguistic, and cultural borders to a variety of consumers.

This programme is studied part-time and 100% online, so you can continue to work full-time as you focus on your professional development. Through research and taught modules, you’ll learn about management strategy, contemporary topics in global business, leading and managing organisational change, and how to manage across cultures, among other important areas of business.