Entries by Ruth Brooks

The next step in machine learning: deep learning

What is deep learning? Deep learning is a sector of artificial intelligence (AI) concerned with creating computer structures that mimic the highly complex neural networks of the human brain. Because of this, it is also sometimes referred to as deep neural learning or deep neural networks (DNNs).  A subset of machine learning, the artificial neural […]

What is machine learning?

Machine learning is considered to be a branch of both artificial intelligence (AI) and computer science. It uses algorithms to replicate the way that humans learn but can also analyse vast amounts of data in a short amount of time.  Machine learning algorithms are usually written to look for recurring themes (pattern recognition) and spot […]

The importance of branding

The word branding originally came from a time when cattle farmers branded their animals with a hot iron to mark their ownership. Each farm or ranch would have its own brand mark usually made up of initials to identify its animals. Although branding and commerce have both grown significantly since then, the idea of the […]

What is neuromorphic computing?

Compared with first-generation artificial intelligence (AI), neuromorphic computing allows AI learning and decision-making to become more autonomous. Currently, neuromorphic systems are immersed in deep learning to sense and perceive skills used in, for example, speech recognition and complex strategic games like chess and Go. Next-generation AI will mimic the human brain in its ability to […]

Why big data is so important to data science

What is big data? Big data is the term for the increasing amount of data collected for analysis. Every day, vast amounts of unsorted data is drawn from various apps and social media, requiring data processing.  Creating data sets for such a volume of data is more complex than creating those used in traditional data […]

What you need to know about mergers and acquisitions

Mergers and acquisitions (M&A) is the term used for the business of merging or acquiring limited companies (also known as private companies) and public limited companies (PLCs). It’s considered a specialism of corporate finance. What is the difference between a merger and an acquisition? A merger is when two separate entities combine. The most common […]

The future of artificial intelligence

Artificial intelligence (AI) is the machine learning of tasks that we associate with the human brain – things like problem-solving, perceiving, learning, reasoning, and even creativity. AI has grown exponentially in recent years. The Covid-19 pandemic, in particular, highlighted the need for AI systems and automation that could respond swiftly to reduced numbers of workers.  […]

Everything you need to know about data analytics

Data analytics is a key component of most business operations, from marketing to supply chain. But what does data analytics mean, and why are so many organisations utilising it for business growth and success? What is data analytics? Data analytics is all about studying data – and increasingly big data – to uncover patterns and […]

Can leaders be flawless?

One of the key traits that many people identify in leaders is confidence and an aura of strength, whether it’s in making tough choices or in guiding your team and company through a challenging business landscape. There is a perception that this confidence and strength means that leaders are unerring and never falter, either in […]

Can we ever eliminate cyber security threats?

High profile data breaches have frequently made the headlines over the last few years, with household names and respected tech brands like Facebook and Uber falling victim to large scale attacks. The fact that some of the biggest and most profitable companies in the world have been duped by such attacks highlights just how difficult […]

What is an Entrepreneurial Leader?

Expectations placed upon leadership are understandably high. We expect our leaders to have perfect strategy and superhuman decision-making skills. The truth is, some of the most important attributes for a leader are curiosity, learning and a constant desire to iterate and improve. Without the ability to listen to others, to embrace new ideas and to […]

How do company culture and stress impact on innovation?

While it’s quite commonly assumed that innovation occurs in a sudden “Eureka!” moment, businesses have known for a long time that it can be a gradual process, and that it can be fostered by company culture. Innovation is critical for success. Not accepting the status quo, going beyond ‘good enough’ and ensuring that a company […]